The problem

With a world of information at our fingertips, there has never been a more opportune and abundant collection of travel content available for us! However, with more and more information at our disposal, the greater the information overload.

Having to sift relevant content and do the additional research for each is now a time chore. Planning travel is now a process that requires you to filter everything down into a plan that not only suits your preferences, but has to accommodate the needs of everyone you may be traveling with. Does this sound familiar to you?

Current products don't care about you

Existing travel sites do not care about you. Everyone has a different travel style, and this has an effect on how you plan, what you prioritize, and what things you choose to do. Existing solutions are not personalized with you in mind.

1. Travel sites are only focused on up-selling. Travel sites are in the business to make money and they push high value items in your face through sponsored ads. As long as they can make a sell, they leave it to you to do your own research for everything else. You may be missing out on critical experiences because it's not considered profitable for their
2. Searching for content is often outdated and no longer relevant. Most blog/content sites are frequently outdated and searching online can result in a flood of  irrelevant results. You may find results from 2014 of things that no longer exist! It is chaotic to sift through all this content to find the ones that are not only up to date, but relevant to you.
3. Existing tools do not understand your planning style. When planning for a trip, you experience multiple iterative phases of ideation and planning. You want this trip to be perfect and match your travel style. However, current tools don’t care about how you like to plan or travel. Instead, they force you to use their rigid, pre-planned structure!

Introducing HipHerd

HipHerd is a web and mobile platform that uses machine learning to make it super easy to plan your trips and be inspired to discover new experiences. We know that the Millennial and Gen-Z generation will make up more than 75% of all travelers by 2025. Our mission is to empower this next generation of travelers with a modern and beautiful experience that adapts to your style and personalizes content just for you.

What can I do with it?

We provide a proper introduction to that in the official release post.

How we do it

We provide a pinboard-like interface that acts as a real-time collaborative workspace, a search platform, and a recommendation engine that that enables you to better organize your ideas, plan with your peers, build off of existing itineraries, share your story, and more.

How we help you

Whether you're still planning, booking tickets, or trying to find things to do, we learn your preferences to tailor and suggest any travel related content during any stage of your trip. We also know that there are some websites that you already trust, so we even make it easy to aggregate information from any website into your HipHerd experience.

Why now?

We know that Millennials and Gen-Z will make up more than 75% of all travelers by 2025. Our mission is to empower this next generation of travelers with a modern, elegant experience that not only fit their needs, but adapts and personalizes itself to them. We've spent time to thoughtfully craft our user experience and technical stack to be unlike any other in the travel space.

Despite COVID-19 at the forefront of our current lives, we want to be ready to serve you once travel is returns post-COVID. The best way we can do that is to start inspiring you for the adventures that lie ahead.  

Excited to give it a try?

You can get started by taking our travel personality quiz! From there, you can easily start discovering experiences or start planning your next trip!